Well, much to THEIR surprise, it took a lot longer than expected. It actually took a whole week to reach its goal. By the sixth day, the charity had only raised around $450,000. Half, roughly, of what they really wanted or needed.
Now, celebrities like Kim Kardashian, who can rake in about $10,000 per tweet, were starting to get anxious little fingers because of the money they were losing. Some people involved thought that the campaign would raise enough money in 24 hours, but obviously that wasn't the case.
Is it that these celebrities really don't have that large of a twitter presence as they thought? Personally, I find that the celebrities shouldn't have not tweeted... they should have promoted and asked their followers to donate rather than assuming that they would take action. It probably would've happened faster and they wouldn't have needed a $500,000 donation by Stewart Rahr, a billionaire that owns the pharmaceutical company Kinray.
Oh well, I'm happy that they raised money for a great charity, and now people can go back to reading the thoughts of these celebrities that we care about oh so much.